porsche presents the mission E cross turismo electric car in switzerland


porsche unveils an electric vehicle with a spectacular design language at the geneva motor show, the ‘mission E cross turismo’. the strengths of this cross utility vehicle (CUV) include an emotional design with striking off-road elements as well as an innovative display and operating concept with touchscreen and eye-tracking control. with a low-cut bonnet between heavily curved wings, the front of the car reveals its relationship to the iconic ‘911’ sports car at first glance. other distinctive design features are vertical air inlets in the front known as air curtains and matrix LED headlights.

all images © porsche

the porsche ‘mission E cross turismo’s’ silhouette is defined by a sporty roofline that slopes off to the rear, which is referred to as the ‘flyline’. the broad wings and three-dimensional side panels with air outlets behind the front wheels reinforce the sporty crossover character of the concept car, which is 1.99 m wide. for michael mauer, head of style porsche, it was especially important to choose a visual language that fitted perfectly with the product when it came to photographs of the CUV. in order to make this ambition a reality, was able to gain the support of photographer stefan bogner.

limited light and special lighting angles emphasise the car’s design.

‘the special qualities of the outline, the interior and the infotainment system only really come into their own if you make intelligent use of light and shade,’ notes bogner.  the apparent contradiction of using low light to present the unmistakable porsche design of the ‘cross turismo’ is perfectly fitting for this ‘understated’ vehicle. only with low light do the pictures reveal how much attention to detail went into designing the concept study.

even from behind, the study can immediately be recognized as a porsche with its exclusively light grey metallic paintwork. in addition to its sporty design and air-channelling roof spoiler, the continuous light strip is a typical feature. a large panoramic glass roof extends from the windscreen to the boot lid, ensuring a generous sense of space.