Residents of renzo piano’s new york tower will have access to BMW car sharing


a luxury new york condominium building designed by renzo piano has teamed up with ReachNow — BMW’s mobility services company — to announce details of a new car sharing scheme. as part of the plans, residents of 565 broome soho will be offered access to on-site BMW and MINI vehicles 24 hours a day via a dedicated app. the building is the first luxury condominium to offer ReachNow’s car sharing service as a building amenity.

all images courtesy of noë & associates with the boundary

565 broome soho will include 40 parking spots, each of which will be equipped with a full capacity charging station that can serve the electric BMW i3 models included in the fleet of cars provided by ReachNow. the mobility services company is also the only car sharing company to add electric vehicles to the fleet in every market, which is seen as a big step toward reducing the environmental impact of private cars on the road.

a circular driveway will have an automated parking system

designed by renzo piano building workshop, the luxury residential building features more than 17,000 square feet of amenities, including a gated, circular driveway with an automated parking system, providing maximum privacy and security. bizzi & partners development, aronov development, and halpern real estate ventures — the partners behind the project — also recently announced a collaboration with think zero, a consulting firm specializing in waste reduction and diversion planning and implementation.

the project is currently under construction in new york’s soho neighborhood

‘as the first company to build a complete mobility ecosystem, ReachNow is proud to bring our fleet of BMW and MINI vehicles to 565 broome, which shares our vision that improve mobility for people living in busy, urban cities using a shared fleet of cars,’ said nick hill, new york market manager at ReachNow. ‘we’re confident that residents of 565 broome will enjoy the freedom and convenience of on-demand access to cars directly in the building that they do not have to maintain. whether they need to run a few errands around town or want to get out of town for a long weekend, access to ReachNow in the building will significantly improve mobility for residents.’

the development is expected to open its doors to new occupants in 2018

other amenities at 565 broome soho include: a double-height lobby adjacent to the gated motor court, a 24/7 doorman and attended lobby, concierge by LIVunLtd, a 55-foot saltwater lap pool, fitness center, yoga studio, sauna and steam room, media room, landscaped outdoor terrace and a children’s playroom. there is also a glass-enclosed, 90-foot tall green wall with a landscaped lounge and conservatory with a library and wet bar.