Aston Martin Volante Vision Concept Previews a Luxury Aston AIRCRAFT
Aston Martin’s expansion in the luxury goods sector could see it move into luxury aircraft, with the reveal of its Volante Vision Concept at Farnborough debuting “an exciting alternative transportation solution for customers across the globe”.
Developed in partnership with Cranfield University, Rolls-Royce and Cranfield Aerospace Solutions, the three-seat flying Aston is billed as a hybrid-electric autonomous vehicle for urban and inter-city travel.
The new aircraft, able to take off and land vertically (like a Harrier Jump Jet) will be fast, efficient, not get jammed up in road congestion and, crucially, be very luxurious and plush inside. It will also give Aston Martin’s ever-broadening design division an entirely new platform to develop its signature look.
british sports car brand aston martin presents the volante vision concept, a luxury aircraft with vertical take-off and landing (VTOL) capabilities. produced in partnership with cranfield university, cranfield aerospace solutions, and rolls-royce, the project aims to bring chic personal transportation to the sky.
the volante vision concept will take full advantage of the latest advances in aerospace, electrification and autonomous technologies, coupled with aston martin’s signature design. this new concept unites the world’s best aerospace experts, propulsion specialists, and designers. the skills offered by each partner ensures that the aircraft promises to offer an exciting alternative transportation solution for customers across the globe.
‘with the population in urban areas continuing to grow, congestion in towns and cities will become increasingly demanding,’ says aston martin president and CEO dr. andy palmer. ‘we need to look at alternative solutions to reduce congestion, cut pollution and improve mobility. air travel will be a crucial part in the future of transportation, the volante vision concept is the ultimate luxury mobility solution.’
‘we are at the beginning of a new generation of urban transportation, vertical mobility is no longer a fantasy,’ adds marek reichman, aston martin EVP and chief creative officer. ‘we have a unique chance to create a luxury concept aircraft that will represent the ultimate fusion of art and technology.’